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What is SEO (Search Engine Optimization)?
What is SEO (Search Eng...
I had a great discussion last week with one of the creative directors I work with who wanted to know what SEO is. Our discussion moved from the usual definitions (technical blah blah blah) all the way into topics like branding and email marketing. SEO is therefore at the core of any...
Web copy that sells is the key to successful SEO
Web copy that sells is ...
Good web copy makes people pull out their credit cards. How do you turn a casual visitor to your site into a potential customer and ultimately someone who spends money with you time and time again? How do you get someone to visit your site through a search engine? The key is to...
BREAKING NEWS: Google announces Twitter search deal
BREAKING NEWS: Google a...
Bing recently announced that it would be including Tweets from Twitter users in its search results, and, according to the official blog, Google is now about to do the same. Google say they are excited about an agreement reached with Twitter to add updates in search results –...
How to make page titles that people just can’t help clicking on
How to make page titles...
Page titles are like the subject lines in emails – they grab your attention if they’re well written and make you want to click click. Badly written titles get ignored, no matter how optimised with keywords they are. Here’s how to turn your titles into click-magnets: As...
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