Danny Sullivan from Search Engine Land went on a search for “bill gates blog” in the world’s most popular search engine (hint, it’s not Bing) and had quite a bit to say about what he found. Pleasantly enough, “bill gates blog” as a search phrase...

I had a great discussion last week with one of the creative directors I work with who wanted to know what SEO is. Our discussion moved from the usual definitions (technical blah blah blah) all the way into topics like branding and email marketing. SEO is therefore at the core of any...

Good web copy makes people pull out their credit cards. How do you turn a casual visitor to your site into a potential customer and ultimately someone who spends money with you time and time again? How do you get someone to visit your site through a search engine? The key is to...

Bing recently announced that it would be including Tweets from Twitter users in its search results, and, according to the official blog, Google is now about to do the same. Google say they are excited about an agreement reached with Twitter to add updates in search results –...

Page titles are like the subject lines in emails – they grab your attention if they’re well written and make you want to click click. Badly written titles get ignored, no matter how optimised with keywords they are. Here’s how to turn your titles into click-magnets: As...

Yes folks, things are about to change the world of the Web, with Google’s imminent Caffeine update putting a greater emphasis on fresh, unique content. This means that the old tricks employed by dodgy SEOs may be coming to an end. Is this the end of the “set and forget”...