I had a great discussion last week with one of the creative directors I work with who wanted to know what SEO is. Our discussion moved from the usual definitions (technical blah blah blah) all the way into topics like branding and email marketing. SEO is therefore at the core of any...

Page titles are like the subject lines in emails – they grab your attention if they’re well written and make you want to click click. Badly written titles get ignored, no matter how optimised with keywords they are. Here’s how to turn your titles into click-magnets: As...