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	<title>SEO Success</title>
	<link>http://seosuccess.co.za</link>
	<description>Be seen in all the right places</description>
	<lastBuildDate>Mon, 25 Jan 2010 21:29:04 +0000</lastBuildDate>
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		<title>Bill Gates blog gets SEO makeover by Danny Sullivan</title>
		<description><![CDATA[Danny Sullivan from Search Engine Land went on a search for &#8220;bill gates blog&#8221; in the world&#8217;s most popular search engine (hint, it&#8217;s not Bing) and had quite a bit to say about what he found. Pleasantly enough, &#8220;bill gates blog&#8221; as a search phrase in Google resulted in the actual Bill Gates blog appearing [...]]]></description>
		<link>http://seosuccess.co.za/bill-gates-blog-seo-danny-sullivan/</link>
			</item>
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		<title>What is SEO (Search Engine Optimization)?</title>
		<description><![CDATA[I had a great discussion last week with one of the creative directors I work with who wanted to know what SEO is. Our discussion moved from the usual definitions (technical blah blah blah) all the way into topics like branding and email marketing. SEO is therefore at the core of any business that wishes [...]]]></description>
		<link>http://seosuccess.co.za/what-is-seo-search-engine-optimization/</link>
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		<title>Web copy that sells is the key to successful SEO</title>
		<description><![CDATA[Good web copy makes people pull out their credit cards. How do you turn a casual visitor to your site into a potential customer and ultimately someone who spends money with you time and time again? How do you get someone to visit your site through a search engine? The key is to provide useful [...]]]></description>
		<link>http://seosuccess.co.za/web-copy-that-sells/</link>
			</item>
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		<title>BREAKING NEWS: Google announces Twitter search deal</title>
		<description><![CDATA[Bing recently announced that it would be including Tweets from Twitter users in its search results, and, according to the official blog, Google is now about to do the same. Google say they are excited about an agreement reached with Twitter to add updates in search results &#8211; as an enhancement to the user experience [...]]]></description>
		<link>http://seosuccess.co.za/google-twitter-deal/</link>
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		<title>How to make page titles that people just can&#8217;t help clicking on</title>
		<description><![CDATA[Page titles are like the subject lines in emails &#8211; they grab your attention if they&#8217;re well written and make you want to click click. Badly written titles get ignored, no matter how optimised with keywords they are. Here&#8217;s how to turn your titles into click-magnets: As an example check this out: Crappy title &#8211; [...]]]></description>
		<link>http://seosuccess.co.za/make-great-titles/</link>
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		<title>Fresh Content Marketing</title>
		<description><![CDATA[Yes folks, things are about to change the world of the Web, with Google&#8217;s imminent Caffeine update putting a greater emphasis on fresh, unique content. This means that the old tricks employed by dodgy SEOs may be coming to an end. Is this the end of the &#8220;set and forget&#8221; site? The term, &#8220;fresh content [...]]]></description>
		<link>http://seosuccess.co.za/fresh-content-marketing/</link>
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		<title>Use Google Analytics Advanced Filter Segmentation To Monitor Your Rankings</title>
		<description><![CDATA[You can  capture Google ranking data using Advanced Filters to segment your Google search traffic using two methods: Collect and report full referrer strings in GA using the User Defined variable: Sign in to Google Analytics and select the website you want to create a profile for Click on &#8220;Add Website Profile&#8221; Select &#8220;Add profile [...]]]></description>
		<link>http://seosuccess.co.za/use-google-analytics-advanced-filter-segmentation-to-monitor-your-rankings/</link>
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		<title>What search engines should you focus on?</title>
		<description><![CDATA[What search engines should y0u, as a search engine marketer, focus your attention on? It should come as no surprise to you that GOOGLE is the most important and relevant search engine on the Internet and will probably remain in the top spot for many years to come. The other two rivals are Yahoo and [...]]]></description>
		<link>http://seosuccess.co.za/what-search-engines-should-you-focus-on/</link>
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		<title>Fortune 500 companies losing out on organic search</title>
		<description><![CDATA[If I were to tell you that you could get targeted, relevant traffic to your site for free simply by optimizing your site for search engines, you&#8217;d listen, right? Sadly in these tough economic times it seems that many Fortune 500 companies are losing out on organic search engine traffic because they are doing a [...]]]></description>
		<link>http://seosuccess.co.za/fortune-500-companies-losing-out-on-organic-search/</link>
			</item>
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		<title>Online Reputation Management</title>
		<description><![CDATA[Try as you might, you really have no control over what people say about you or your organization online. This is where ONLINE REPUTATION MANAGEMENT is a great tool to help you manage online conversations about your brand. With online reputation management (ORM), you use Internet resources to monitor, analyze and understand your brand&#8217;s online [...]]]></description>
		<link>http://seosuccess.co.za/online-reputation-management/</link>
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