Posted by SEO Success in Yes folks, things are about to change the world of the Web, with Google’s imminent Caffeine update putting a greater emphasis on fresh, unique content. This means that the old tricks employed by dodgy SEOs may be coming to an end. Is this the end of the “set and forget” site?
The term, “fresh content marketing”, although not a completely unique concept, was recently coined by Bryan Casson over at SEO Cowboy.
It really means that the time of the copywriter has finally come.
Your new pages or posts will be timestamped as follows so you can see exactly how fresh your content is:
Fresh Content Marketing: So fresh and so clean
Your content is probably fresh if it is less than 3 months old. Make sure you update regularly – give your readers interesting tips, news, info and offers on a regular basis (daily or weekly) and you will be OK. The “freshbot” from Google will love you and sprinkle you with happiness. If not, you are going to tumble down the SERP to Never Found Land.
Your existing pages can be revitalized by creating new posts or pages focusing on the same keywords, with a new spin.
Need a copywriter? Head on over to eLance or hire a freelance copywriter.
Google Caffeine Update
Take a look at where you could be ranking after the new Google update takes effect:
What to do next?
Start writing. Start building good quality content sites. Keep it unique, keep it clean and promote the hell out of it once you’ve got it.
I’ve been steadily watching this update and I’m ready to see what happens. The fresh content will work great for long tails, links will still be the dominant factor when it comes to ranking for a serious keyword.
At least this is what I’m thinking.
Yes I’m sure there are a few ways I could emulate that “fresh content writing” goodness with machines, or could one update content on the fly .. {if|should|mabe} you know what I’m on about.
Somehow I doubt that “fresh content” is the end all of SEO counter tactics to the update.
Jagger update savagely killed a lot of on-page content spam (sort of), however in the update process many legit sites caught it in the neck for some dupe content, syndication and many other minor invisible penalties / points.
And they have been a slew of minor changes since the good old day’s.
“Caffeine” shifted some sites that had a algorithmically dodgy on-page rep but in effect they were legit sites to begin with juicy fresh content.
The well entrenched results, in my view are still there driven by extraordinarily expensive or smart link building / social media / yadda yadda.
The focus of this specific change would however suggest on-page content metrics have had a minor rework.
All purveyors of on-page SEO and quality content should be happier and duly promote the change as a positive (such is this post).
The trick as always to get the community to promote you for your quality.
The rest is just spam and b@llsh!t
I noticed a couple years ago the power of fresh content on blogs was just as powerful than SEO on a static blog and grew my business in that manner.
Now I have 5 blogs with 30 to 40 new postings each week.
Glad that Google is making this change. (I switched to Google Caffeine as my primary search engine a couple of weeks ago.)
Thanks for the mention Tony, “Set and forget” is something that no-one should be doing anymore, it is time to sink or swim..
@Ryan You are absolutely right about links which will always play a vital role, however you must stress that not any links are good, only links from good neighbourhoods. You can however get those number one spots with few backlinks. I have done it and fresh content is what got me there.
This is good news for those of us that are actively blogging … but will present a problem with my Internet marketing clients who don’t have the time or inclination to write. Looks like I will need to convince them to pay me or someone else to write for them.
This is classical in terms of seo. Nothing seems to irritate against them compared to this.Ironically, this is exactly what was worried about several years ago at the last hack con about SEO some number of years ago in 1993.
Finally! shame for all the doggy internet marketers out there.
This will be pleasing for all bloggers though.
hhmmmm, maybe Google is trying to out-do the new real time search engine – collecta?
Regards
Yoray Narainpersad